Spiritual and What it Does to Creativity

Just like any other knowledge, spiritual is just another resource of creativity.

Is it? NO! It is not that simple.

Most of us raised in a family with specific religious guidance. It becomes an anchor of our behavior. Most of religions teach us how to be a good human being. Nature-loving and useful for society. Being placed in a society means we are not living for ourselves. There are others who needs our help, and of course, we can’t live by our own. Sometimes we need each other, and that is exactly where we have to be creative. Resources are finite, while needs are infinite. To cope with that, we have to be creative.

Every human have their own portion of Intellectual, Emotional, and Spiritual intelligence. Having only intellectual intelligence is going to make us smart. But without emotional, we are not useful for the society. Emotional intelligence brings us the feeling of having each other, living in a community, and interaction. Having 2 out of 3 intelligence is good. But without the spiritual, we have no guidance of how to live this live, what are our purposes of living in this world. The bottom line is, spiritual intelligence is a standard, a guidance, and an anchor of our behavior. Having a good spiritual intelligence will lead to a better, social characteristics.

Business Model

Now I’m going to open the business model about KTM, an austrian motorcycle company producing mainly off-road 2-wheeled vehicles. Among Indonesian dirt bikers, KTM is the most wanted bike after Honda CRF.

SCAMPER – An Innovation Wizard

SCAMPER is a method or a ‘wizard’ of reaching innovation.

This method stands for Substitute, Combine, Adapt, Modify/Magnify, Purpose, Eliminate, Reverse/Re-arrange.

Now to make it easier to understand, let’s jump to an example.

This Land Rover had been around since the world war. It was widely use by international army from time to time. Just about couple of years ago, this model ‘Defender’ was discontinued. The Defender has been known for the reliability and exceptional off-road performance.

This also brought the image of the brand Land Rover as the mighty off-roader vehicle. The latest model of Land Rover is now arrive with a more sophisticated technology, styling, and efficiency. It’s The new Land Rover LRX.

SUBSTITUTE: Land Rover can change their semi-offroad features such as tires, engine, to a real one. Having the image of off-road vehicle meaning they have to give the real thing for the customer. Not just off-road look. Seeing the new model, i doubt that it has the same off-road ability as good as the old one.

COMBINE: Land Rover was not a famous engine manufacturer. In the latest model they buy the engines from Volkswagen. It is a good way of solving problem. Combining internal disadvantages with other’s advantages.

ADAPT: One of the reason the Defender was discontinued was because it is not eco-friendly. Land Rover should adapt with current issue of environment. This is the new challange for Land Rover.

MODIFY: Modify the interior. We have to admit that the new model adopt more of the ‘Luxury’ than off-road orientation. But if customers use it for off-road, which is a dirty work, the interior should also provide the ease. It should be easily cleaned, reliable, and tough.

PURPOSE: Do not let the luxury world shifts the purpose of off-road. More and more people adapt the off-road look without doing the real thing. But manufacturers should still provide the real thing. All of the features and performance should still facilitate the real off-roader. Not just the poser.

ELIMINATE: Reduce carbon emission! Going off-road meaning loving the nature, not ruining it.